From Road to VR:
In an age where people rarely buy physical albums anymore, music videos are today’s cover art; they connect memorable imagery to sound, and function as vehicles to spread songs beyond where they would go on their own. As a testament to their power, music videos sometimes becomes as iconic (or even more so) than the music they’re tied to (think Gangnam Style).
The music video genre has always been about spectacle and pushing creative boundaries; in some cases, music videos transcend their role as a marketing vehicle and push into the territory of art.
What better place to engage viewers with powerful and memorable imagery than the immersive medium of VR?
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