Back in August, The New York Times published a great piece on G.E.’s current do or die foray into software technology.
Many industries see digital threats, of course. Yet the scope of the challenge is magnified at G.E., a 124-year-old company and the nation’s largest manufacturer, with more than 300,000 employees worldwide. Employees companywide have been making pilgrimages to San Ramon for technology briefings, but also to soak in the culture. Their marching orders are to try to adapt the digital wizardry and hurry-up habits of Silicon Valley to G.E.’s world of industrial manufacturing.
G.E.’s success or failure over the next decade, Mr. Immelt says, depends on this transformation. He calls it “probably the most important thing I’ve worked on in my career.”
Apparently, there is no Plan B. “It’s this or bust,” he said.
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