The Smell of Data fragrance bottle releases a metallic scent when a user encounters an unprotected website or Wi-Fi network on their devices.
Leanne Wijnsma and filmmaker Froukje Tanto created the product in response to concerns about data security on the internet. The project aims to educate users about what is going on with their data.
Wijnsma and Tanto evolved the concept by researching the human response to gas leaks.
“Compare the Smell of Data with the smell of gas,” said Wijnsma. “We were taught to find this smell dangerous – and we know exactly how to act when we smell it.”
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