Intel’s drone are delivering increasingly impressive light shows, but that may be only the beginning.
The tech company unveiled its new “shooting star” drone Friday as it released a video of 500 of the drones flying in formation in Germany this fall.
The autonomous drones, which are essentially an LED light with propellers attached, darted around the sky, spelling out “500” and “Intel.”
The drone shows could rival fireworks displays. But Intel sees a lot more potential than wowing crowds on the 4th of July.
Anil Nanduri, Intel’s vice president of its New Technology Group, noted to CNNMoney that companies spend heavily to promote new products.
“Think of a display in the sky,” Nanduri said. “What would you do with it?”
By spelling out “Intel” with its 500 drones, the company has shown that advertising a corporate logo is doable. And as more drones are added to its light shows, it will be capable of even more complicated designs.
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