Giving Tuesday is the brainchild of New York City cultural center 92nd Street Y and the United Nations Foundation. The official Giving Tuesday organization describes the post-Cyber Monday event this way: “Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. … #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.”
Launched in 2012, Giving Tuesday falls on the Tuesday after Thanksgiving. The effort to shift the focus of the holiday season from receiving gifts to giving them towor charity has been gaining steam ever since. Givers are encouraged to use the #GivingTuesday hashtag to share their efforts and spread the word about the day on their social media accounts.