The fitness tracking market is dominated by simple wearables with less than 15% of shipped units being high end smartwatches.
While the sales of wearables increased by nearly 50% the smartwatch market dropped by nearly 50%.
Garmin is kicking butt. They jumped from 2% – 21% marketshare in a one year window.
Editor’s note: Apart from some quality hardware tracking products, we are seeing the software side of the Quantified Self starting to mature. Health aggregators and sleep tracking apps have seen massive adoption this year. We predict, 2017 will definitely bring out more mature software in this space. AI & Machine learning will definitely help new software innovations around the Quantified Self.