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February 15, 2017 AT 4:00 am

Lawyers turned entrepreneurs urge women to enter the fashion tech and IoT space with WoW #WearableWednesday

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Via Your Story

…Salone Seghal, Co-founder and CEO, TrulySocial, wonders where the real inspiration for women to join technology and become founders lies. The problem, she says, is deep-seated and requires an attitudinal shift in society — people need to get used to seeing empowered and financially independent women in their own households who can then make a mark on the outside world.

With Women of Wearables (WoW), the UK and Europe’s first community aiming to inspire, support, and connect women in the wearable tech, fashion tech, IoT, and VR/AR industries, ex-lawyers Marija Butkovic and Michelle Hua decided to take a step towards that change.

Michelle is the founder of Made with Glove, a wearable tech startup designing fashionable heated gloves for women. Marija is the co-founder of Kisha Smart Umbrella — also a wearable tech startup — responsible for creating the world’s smartest fashion tech umbrella. Having had three years of experience in the industry, they decided to address one of its problems — the lack of women and diverse teams — leading to the birth of WoW.

WoW aims to encourage more women and diverse teams to participate in building hardware and software products as designers, product managers, and developers. WoW would also like to see more women in science, technology, engineering, and mathematics (STEM) fields and founding their own companies.

Read more.


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