European telecoms operator Tele2 recently relaunched their phone and internet service with a particularly hefty data plan offering 100GB that customers can use across nine different devices, and they asked creative agency Your Majesty to market the new offering. The agency had a novel take on the brief “In Sweden, a lot of discussion around connectivity tends to be negative, especially when it comes to controlling our exposure to media that can alter our outlook on our surroundings and the world. What if we made a campaign to show limitless connectivity in a way that changes our perspective?”
Striving to alter that negative viewpoint, they didn’t focus on anything as simple as nine devices all working at once, but rather went in a very different direction.
The final outcome was an immersive online experience, allowing viewers the chance to ‘step inside the minds’ of nine Swedish celebrities, including actor Joel Kinnaman and our favourite Queen of – ahem! – shoddy robots, Simone Giertz.
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