European telecoms operator Tele2 recently relaunched their phone and internet service with a particularly hefty data plan offering 100GB that customers can use across nine different devices, and they asked creative agency Your Majesty to market the new offering. The agency had a novel take on the brief “In Sweden, a lot of discussion around connectivity tends to be negative, especially when it comes to controlling our exposure to media that can alter our outlook on our surroundings and the world. What if we made a campaign to show limitless connectivity in a way that changes our perspective?”
Striving to alter that negative viewpoint, they didn’t focus on anything as simple as nine devices all working at once, but rather went in a very different direction.
The final outcome was an immersive online experience, allowing viewers the chance to ‘step inside the minds’ of nine Swedish celebrities, including actor Joel Kinnaman and our favourite Queen of – ahem! – shoddy robots, Simone Giertz.
Each Friday is PiDay here at Adafruit! Be sure to check out our posts, tutorials and new Raspberry Pi related products. Adafruit has the largest and best selection of Raspberry Pi accessories and all the code & tutorials to get you up and running in no time!
Update: 3/10/2017 9:54am ET – Anton Strömberg wrote in to let us know:
European telecoms operator Tele2 recently relaunched their phone and internet service with a particularly hefty data plan offering 100GB that customers can use across nine different devices, and they asked creative agency Edelman Deportivo to market the new offering. The agency had a novel take on the brief “In Sweden, a lot of discussion around connectivity tends to be negative, especially when it comes to controlling our exposure to media that can alter our outlook on our surroundings and the world. What if we made a campaign to show limitless connectivity in a way that changes our perspective?” In order to convey the new perspective, the agency teamed up with Your Majesty for the technical solution.
Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.
Python for Microcontrollers — Python on Microcontrollers Newsletter: Pi Day, GitHub 2FA and much more! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi
Each Friday is PiDay here at Adafruit! Be sure to check out our posts, tutorials and new Raspberry Pi related products. Adafruit has the largest and best selection of Raspberry Pi accessories and all the code & tutorials to get you up and running in no time!