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February 17, 2017 AT 5:16 am

Using Raspberry Pi to Experience Another Person’s Reality #piday #raspberrypi @Raspberry_Pi

via RaspberryPi.Org

European telecoms operator Tele2 recently relaunched their phone and internet service with a particularly hefty data plan offering 100GB that customers can use across nine different devices, and they asked creative agency Your Majesty to market the new offering. The agency had a novel take on the brief “In Sweden, a lot of discussion around connectivity tends to be negative, especially when it comes to controlling our exposure to media that can alter our outlook on our surroundings and the world. What if we made a campaign to show limitless connectivity in a way that changes our perspective?”

Striving to alter that negative viewpoint, they didn’t focus on anything as simple as nine devices all working at once, but rather went in a very different direction.

The final outcome was an immersive online experience, allowing viewers the chance to ‘step inside the minds’ of nine Swedish celebrities, including actor Joel Kinnaman and our favourite Queen of – ahem! – shoddy robots, Simone Giertz.

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Update: 3/10/2017 9:54am ET – Anton Strömberg wrote in to let us know:

European telecoms operator Tele2 recently relaunched their phone and internet service with a particularly hefty data plan offering 100GB that customers can use across nine different devices, and they asked creative agency Edelman Deportivo to market the new offering. The agency had a novel take on the brief “In Sweden, a lot of discussion around connectivity tends to be negative, especially when it comes to controlling our exposure to media that can alter our outlook on our surroundings and the world. What if we made a campaign to show limitless connectivity in a way that changes our perspective?” In order to convey the new perspective, the agency teamed up with Your Majesty for the technical solution.


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