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February 21, 2017 AT 11:00 am

Benjamin Grosser’s Go Rando Turns Your Emotional Profile on Facebook into Noise #ArtTuesday

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From Creators:

Those little Facebook reaction icons—the love heart, “like,” smiley, shocked smiley, etc.—do more than just let you show interest (or otherwise) in something in your feed. They let Facebook harvest all kinds of data on you, as it does when you tag photos, “like” pages, even the words you type.

Go Rando, a new web browser extension by artist Ben Grosser—created as part of the Blinding Pleasures exhibition at London’s Arebyte Gallery—is shaking things up a bit when it comes to Facebook getting accurate data from those reactions. It does this by intercepting your click every time you hit “like” and then choosing one of the various six reactions icons for you at random.

Read more from Cretors or Benjamin Grosser’s site and see more from benjamin grosser on vimeo


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