The Adidas Digital Future Team has been putting out some fun concept ideas and real world products over the last year. The most recent direct to consumer in store experience is “Run Genie”. Run genie is a tablet based app that monitors a pair of shoe pods attached to a customer on a treadmill in a store. The pods report back to the app heel strike, pronation and supination. Based on the collected data the app then recommends different models of Adidas shoes for purchase. The customer is also sent a followup e-mail with more purchasing information, availability, promotions, etc.
A proprietary in-store tablet experience, Run Genie enhances adidas sales associates’ ability to explain the technology behind adidas running shoes while providing real-time recommendations based on individual running style and available store inventory.