A day out with Disney’s MagicBand 2 #WearableWednesday
Wareable.com has a post reviewing Disney’s take on wearable tech.
Far beyond the costumes and the characters, there are parts of the Magic Kingdom that feel like you’re exploring a living, breathing time capsule. Rides and attractions are immaculately preserved slices of Americana, reminiscent of simpler times, holding the same wonder for today’s digitally-bombarded children as they did for kids half a century ago.
Just recently, rides like It’s A Small World, with its dozens of all-singing-all-dancing animatronic dolls, have borne witness to a very modern tech infusion, one which seamlessly augments the enchantment without detracting from it. This quiet revolution comes via the MagicBand and new MagicBand 2 wristbands, coupled with a vast network of interconnected long-range sensors and short-range RFID touch points installed around the park.
Walt Disney World has distributed over 30 million MagicBands, amazingly making it the fourth largest purveyor of wearable tech devices on earth. In just a couple of years, this tech has come to underpin almost every aspect of the trip-to-Disney experience. It’s your hotel room key and payment device, it houses your park entry ticket and your pre-booked FastPass selections; it unlocks multiple interactive experiences around the park and ensures all photos are synced, seamlessly, back to the other key element, the My Disney Experience mobile app.
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