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April 12, 2017 AT 6:00 am

Electricfoxy talks with Asta Roseway at Microsoft Research

Electricfoxy talks with Asta Roseway at Microsoft Research from Electricfoxy on Vimeo.

Elecricfoxy went to microsofts research facility to interview the Printing Dress designer Asta Roseway, shared on Vimeo

Electricfoxy visits Microsoft Research (MSR) and meets some of the researchers and designers who are doing some amazing work with wearable technology. One of the designers is Senior Research Designer Asta Rosweay (MSR). She recently collaborated with User Experience Designer Sheridan Martin Small (Xbox) on a project called The Printing Dress, which won Best Concept and Best in Show at ISWC 2011 in San Francisco last month. Here’s a look at their creation, how they made it, and what Asta’s thoughts are about the future of wearable technology.
THE PRINTING DRESS
You are probably familiar with the old saying, “You are what you eat” but how about, “You are what you tweet?” What if this concept were incorporated into garments of the future?
The “Printing Dress” is an artistic piece that explores the notion of wearable text and its potential impact on the future of fashion, as well as our social identity. Built almost entirely of paper, the dress enables the wearer to enter “thoughts” on to its fabric and wear them as public art. While constructed from materials of the past, the dress looks towards the future with a message indicating that we are entering into a new realm of social accountability, where you literally wear what you tweet.

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