The Subtle Power Of “Default” Choices #MakerBusiness
Check out this recent piece from Fast Company on the notion of default choices and how a simple change in language can have a huge impact.
Lawmakers in Texas just introduced a bill that would make a small change but potentially a big difference to the thousands of people awaiting organ transplants in the state. It also illustrates the subtle power of choice “defaults.”
The bill would tweak the text in driver’s license applications from “Would you like to join the organ donor registry?” to “Would you like to refuse to join the organ donor registry?” In other words, if passed, the legislation would make all applicants organ donors by default; they would have to explicitly opt out.
The language doesn’t take away individuals’ freedom to choose whether they’d like to be a donor, but the change would theoretically lead to more organ donors–and more lives saved–because social and behavioral sciences research shows most people accept whatever is listed as the default option. For example, a 2003 study found that the number of people who consented to be organ donors was about 80 percent higher in countries with opt-out policies–similar to the Texas proposal–than those with opt-in policies.
Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.