Professional athletes know that it’s not just the matches and training sessions that matter: it’s what you do in your downtime too. Whoop’s wearable straps specialise in this area, tracking your movement, heart rate, and ambient temperature to better understand your health and recovery rate. Now, it’s being adopted by the National Football League Players Association (NFLPA), which means straps will be handed out to every current and incoming player in the US. Whether they’ll wear them is a mystery, but the hope is that they’ll be used to track and optimize their training schedules, reducing injuries and improving in-game performance.
The partnership is being handled by the ‘OneTeam Collective,’ a sports-focused accelerator joint-owned by the NFLPA. The deal means that players will, if they choose, be able to sell their own health and performance data. That could be attractive to technology companies — who want to better the algorithms and training regimes they offer to customers — rivals teams and coaching staff. It could also be useful to medical professionals who need a substantial dataset to conduct new research and analysis. In addition, Whoop and the NFLPA will be generating reports to “advance player safety” and “maximize athletic performance.”