If you’ve used the internet at any point in the past few weeks, you’ve probably heard of Juicero. Juicero is a San Francisco-based company that sells a $400 juicer. Here’s how it works: you plug in a pre-sold packet of diced fruits and vegetables, and the machine transforms it into juice. But it turns out you don’t actually need the machine to make the juice. On 19 April, Bloomberg News reported that you can squeeze the packets by hand and get the same result. It’s even faster.
The internet erupted in laughter. Juicero made the perfect punchline: a celebrated startup that had received a fawning profile from the New York Times and $120m in funding from blue-chip VCs such as Kleiner Perkins Caufield & Byers and Google Ventures was selling an expensive way to automate something you could do faster for free. It was, in any meaningful sense of the word, a scam. And it tickled social media’s insatiable schadenfreude for rich people getting swindled – not unlike the spectacle of wealthy millennials fleeing the cheese sandwiches and feral dogs of the Fyre festival.
Juicero is hilarious. But it also reflects a deeply unfunny truth about Silicon Valley, and our economy more broadly. Juicero is not, as its apologists at Vox claim, an anomaly in an otherwise innovative investment climate. On the contrary: it’s yet another example of how profoundly anti-innovation America has become. And the consequences couldn’t be more serious: the economy that produced Juicero is the same one that’s creating opioid addicts in Ohio, maiming auto workers in Alabama, and evicting families in Los Angeles.
As 2022 starts, let’s take some time to share our goals for CircuitPython in 2022. Just like past years (full summary 2019, 2020, and 2021), we’d like everyone in the CircuitPython community to contribute by posting their thoughts to some public place on the Internet. Here are a few ways to post: a video on YouTub, a post on the CircuitPython forum, a blog post on your site, a series of Tweets, a Gist on GitHub. We want to hear from you. When you post, please add #CircuitPython2022 and email firstname.lastname@example.org to let us know about your post so we can blog it up here.
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Maker Business — Pololu’s account of the chip shortage
Wearables — Make it sticky
Electronics — Your job’s a joke, you’re broke, your semiconductor is DOA
Python for Microcontrollers — Python on Microcontrollers Newsletter: Raspberry Pi Pico turns one and more! #Python #CircuitPython @micropython @ThePSF
Adafruit IoT Monthly — 2021 in Recap!
Microsoft MakeCode — MakeCode Thank You!
EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey
New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — NEW PRODUCT – ESP32-S3-DevKitC-1 – ESP32-S3-WROOM-2 – 32MB Flash 8MB PSRAM
No comments yet.
Sorry, the comment form is closed at this time.