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Algorithm designs seven million different jars of Nutella

Nutella unica packaging design products dezeen 2364 col 2

We have to admit, these are pretty darn cute. Also, 7 million?! That’s roughly 1.57 unique jar designs per every person living in Rome. Sul serio?!

Via Dezeen.

The algorithm pulled from a database of dozens of patterns and colours to create seven million different versions of Nutella’s graphic identity, which have been splashed across the front of jars in Italy.

Nutella’s manufacturer Ferrero worked with advertising agency Ogilvy & Mather Italia on the project, titled Nutella Unica.

Read more.


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