We have to admit, these are pretty darn cute. Also, 7 million?! That’s roughly 1.57 unique jar designs per every person living in Rome. Sul serio?!
The algorithm pulled from a database of dozens of patterns and colours to create seven million different versions of Nutella’s graphic identity, which have been splashed across the front of jars in Italy.
Nutella’s manufacturer Ferrero worked with advertising agency Ogilvy & Mather Italia on the project, titled Nutella Unica.
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