The googly-eyed, doodle-filled animations of artist Jon Burgerman are the type of art that can be enjoyed by anyone of any age or background. The universal humor and visual clarity comes together with the poignancy of a Dr. Seuss book, which might be why the UK-born, NYC-based artist is on track to release four picture books this summer. His first and currently only one already published is SPLAT!, a children’s picture book that invites the audience to engage and with the book at each page.
Each page of SPLAT! consists of a different solid, bright color and the beginning and end of a visually interactive pun. The first page shows a faceless green blob, next to which a pair of eyes ask “What happens when you turn the page?” Following the prompt, the same blob gets “splat” upon by the following page, gaining the set of eyes slammed upon it. The visual jokes continue in this format, with pies, confetti, toast, and dozens of other things being splat on.
The successful concept and execution of SPLAT! is somewhat expected, given Burgerman’s hilarious and popular Instagram page filled with short cohesive video animations. “The idea for SPLAT! came about when I was thinking about animations and cartoons. On one hand, I was thinking about the slapstick nature of cartoons, and how kids really enjoy cruelty and violence (to a degree!),” Burgerman tells Creators. “On the other hand, I was thinking about how an animation is really just still images played back in a way that our brains perceive as being in motion.”