London-based artist Kyle Bean in collaboration with photographer Jonathan Knowles and and art director Lauren Catten present an updated, contemporary look at the Rube Goldberg machine.
Famous for being the only man to have had his name transformed into an adjective, Rube Goldberg – complicating what is seemingly simple – originates from the man’s cartoon creations of complicated machines designed to complete simple tasks.
Looking to capture the precarious nature of how an idea manifests into reality, this project reflects concepts such as innovation, risk, teamwork and collaboration whilst also providing an underlying counter-commentary on the failure of these endeavours. Creating a clean and crisp lighting aesthetic across the project allows for a clarity of detail befitting the complex of those machine.
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