Buzzfeed, a media company most known for its millennial mix of irreverent quizzes, celebrity news and investigative reporting, has taken an aggressive leap into the appliance business.
The website announced today that it’s created the Tasty One Top, a $149 Bluetooth-enabled induction countertop burner designed to help you cook the recipes you see from Buzzfeed’s Tasty cooking videos. The cooktop is available in the US to preorder today, and it will start to ship in November.
Here’s how the Tasty One Top will work: You’ll download the just-released Tasty iOS app (the Android version is forthcoming) which you can use to access more than 1,700 recipes and videos. You pick a recipe you want to cook and the app will send the appropriate settings to the Tasty One Top. The app will also give you instructions while you cook, so you’ll know when to flip your pancake or add vegetables to your stir fry. You’ll also be able to operate the Tasty One Top without the app thanks to its on-board controls.
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