Microsoft teamed up with Black Radley and the Shrewsbury Museum & Art Gallery to create a solution that would react to museum patrons as they interact with exhibits based upon their approximate age, gender, and emotional state. Additionally, the solution would provide detailed insight on how patrons traverse the museum, which exhibits they linger at, and for how long.
The goal was to address problems that museums face around making exhibits more compelling for patrons and better understand how patrons use the museums.
We wanted to create a device that would enable a visitor to approach an exhibit in the museum and have audio that was tailored for their demographic played back to them. This was in the hope that this customization would provide a more enjoyable, entertaining, and informative experience. We coined the phrase Intelligent Exhibit to describe this experience.
The overall idea of the Intelligent Exhibit was that we’d place an IoT device with a webcam and speaker on each exhibit.
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