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The software routing 260,000 grocery deliveries a week – Today on Maker Business @adafruit #adafruitdaily #makerbusiness @ocado

The software routing 260,000 grocery deliveries a week

You can picture this optimising process as a series of peaks and valleys in an almost endless landscape, where a peak represents the highest cost possible and a valley represents an optimal solution. Your job is to explore your local area, and head towards the lowest nearby point. However, there are multiple peaks and valleys so you can’t be sure that once you are in a valley it is the lowest possible point. There are far too many possibilities to ever be sure of this. We can, however, come up with a good estimation. Once you have climbed down to the lowest point of a valley, you will get teleported to a different location on the map and will start the search for the lowest possible point near you all over again.

The work of our technology team means we regularly find ourselves in a position to solve our own problems within retail without outsourcing to third parties. Once again, the close collaboration between our retail and technology teams continues to keep us a step ahead.


Classic conundrum! A riveting explanation of one company’s in-house approach.

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