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September 16, 2017 AT 2:00 am

Kodak snaps at Polaroid’s heels with Printomatic instant print camera #CelebratePhotography

Kodak printomatic 1

Via New Atlas

Kodak has announced the upcoming release of a brand new point-and-shoot instant print digital camera called the Printomatic. Designed for simplicity, the bare-bones snapper prints out photos on no-ink Zink photo paper, just like 2015’s eerily similar Polaroid Snap model in fact. But Kodak’s version does come in cheaper.

The similarities between the now aging Snap and the new instant print camera is likely down to a company called C+A Global, which produces the Printomatic under license and also happens to work with Polaroid. Kodak’s low-frills model rocks a Snap-like 10 megapixel image sensor and shoves out printed snaps from the side of its boxy gray or yellow body.

These instant memories use Kodak’s own flavor of Zink 2 x 3-inch photo paper, which is tear- and water-resistant and comes already backed with adhesive for sticking in old-school scrap books or on course work folders. Snappers also get a choice of either full color or black & white photo modes.

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