The challenges of managing Amazon’s order are costing a fortune. Amazon in the last year spent $18.5 billion — a record 12.3 percent of its revenue — on sorting packages, transporting them and handling other shipping-related tasks. Amazon shipping costs were about 8 percent of revenue in 2012.
Amazon’s zeal to win the war to customers’ doors is also a reminder that success in the technology industry often depends on mastering rather dull things.
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