Via Co. Design
Picture a pair of scissors, and there’s a good chance they’re orange. But have you ever wondered why? It’s all thanks to the 368-year-old Finnish company Fiskars, whose ubiquitous orange scissors turned 50 this month. The story behind their design involves the advent of ergonomic design in the 1960s, a companywide vote, and one very happy accident.
Fiskars has sold more than 1 billion of its scissors, and today they sit in the Museum of Modern Art’s permanent collection. Orange is so strongly associated with the company, it even won a lawsuit to trademark its orange–making it one of only a few companies to have successfully trademarked a color.
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