via Fashion and Mash
Augmented reality start-up, HoloMe, has teamed up with young British fashion brand, RIXO London, to create a holographic version of the catwalk show for users to watch at home.
Models wearing pieces from the designer’s latest collection were captured in augmented reality using HoloMe’s software solution, which automatically processes visual inputs for the creation of high quality, life-like holograms.
The project, facilitated via the Fashion Innovation Agency at London College of Fashion, then enables consumers to receive and project the holograms into their own rooms using their smartphones, providing them with their own personal show, on demand.
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