“Technology is really sexy! For me it’s better than a thigh-high split in a skirt.”
Stella McCartney may have delivered the line with a laugh while onstage at Vogue’s Forces of Fashion conference earlier this month, but one got the sense that she was dead serious. The British designer was onstage speaking about ethical and sustainable fashion, and she quickly drew a connection between treating the planet well and updating the industry’s old-fashioned — and incredibly wasteful, toxic and polluting — production methods. To her, incorporating new technology into that equation is an obvious choice.
“The younger generations, this is like a no-brainer for them,” she said. “If you’re lucky enough to have a business, I think you have to approach it this way.”
McCartney’s not the only one looking to Silicon Valley for ideas that could help catapult her company to the cutting edge of both design and environmental preservation efforts. From startups using bacteria to naturally dye fabric to established industry players using chemistry to close the recycling loop, a whole host of new discoveries are cropping up. Read on to learn about some of the most exciting developments that have the potential to change the future of fashion.
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