0

This Is How Much Marketers Know About You Based on One Facebook Like

via MOTHERBOARD

In the wake of the 2016 presidential election, Democrats and pundits shocked by Donald Trump’s victory scrambled to explain how he could have possibly won. Some pointed to Cambridge Analytica, a data analytics firm employed by the Trump campaign that claims to have built extensive personality profiles, with over 5,000 data points, on every American, based on their online habits.

Cambridge Analytica says it uses them for so-called “psychographic targeting,” or crafting political advertisements and marketing campaigns that cater to people’s specific personality types. Some argued the firm’s shady techniques manipulated Americans into voting for Trump.

Exactly what Cambridge Analytica did, and how how much of an impact it had on the election has been debated in the press for the past year. But its tactics are still frightening to people concerned about online privacy, who believed they represent a future in which political campaigns and corporations exploit our unique vulnerabilities for their gain. It turns out, their fears were not unwarranted.

A massive new peer-reviewed study published in the journal Proceedings of the National Academy of Sciences (PNAS) last month indicates that psychographic targeting techniques are incredibly effective, and don’t require much knowledge about marketing to execute.

Psychological persuasion starts by building a profile about you using public information available online, like your tweets, Facebook Likes, or Instagram photos. Previous research shows that people’s psychological characteristics can be accurately predicted from their digital footprints.

See more!


Make a robot friend with Adafruit’s CRICKIT – A Creative Robotics & Interactive Construction Kit. It’s an add-on to our popular Circuit Playground Express, FEATHER and other platforms to make and program robots with CircuitPython, MakeCode, and Arduino. Start controlling motors, servos, solenoids. You also get signal pins, capacitive touch sensors, a NeoPixel driver and amplified speaker output. It complements & extends your boards so you can still use all the goodies on the microcontroller, now you have a robotics playground as well.

Join 7,500+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython in 2018 – Python on Microcontrollers is here!

Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Follow Adafruit on Instagram for top secret new products, behinds the scenes and more https://www.instagram.com/adafruit/


Maker Business — Electronics manufacturing is a burger of complexity

Wearables — Battery wash cycle

Electronics — How to make your own magnetic field probe!

Biohacking — The State of DNA Analysis in Three Mindmaps

Python for Microcontrollers — Getting Started with Adafruit Circuit Playground Express

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.