It seems a shame, but oddly fitting, that the Museum had to close this past September. But some failures are not doomed to fail forever! The Museum will reopen in a new home in Helsingborg’s cultural center this coming April.
For sheer shock value, nothing tops the infamous Rejuvenique beauty mask. When strapped to the face for 15-minute intervals, the contraption allegedly toned skin and reduced wrinkles by transmitting mild electric impulses to all 12 of the wearer’s “facial zones.” Powered by a nine-volt battery and endorsed by “Dynasty” star Linda Evans, Rejuvenique looked like the ice hockey mask worn by the teen-stalking psycho in Friday the 13th.
The novelties showcased in the museum all tanked for different reasons: some due to price or poor design (a replica of the Edsel, a 1958 car model with a grille that “looked like an Oldsmobile sucking a lemon”), some because management feared a product would never take off (Kodak’s digital camera, patented in 1978), some due to hubris (Harley-Davidson’s brand extension Hot Road, an eau de toilette for men who wanted to smell like a chopper) and some because they didn’t live up to the hype (the Segway, a two-wheeled, self-balancing scooter). “When it appeared in 2001, the Segway was supposed to revolutionize public transport,” West says. “Today it’s used by mall cops and tourists before they go get drunk.”
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