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Original Ideal: Artist uses brain scanner to determine people’s ideal self image #ArtTuesday #EEG

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This fascinating project seeks to find a persons “Ideal” self. Photographer Scott Chasserot hooked participants up to an EEG and presented them with altered images of themselves. By analyzing the brainwaves Chasserot determined which images the particpants “liked” the best. It is really interesting to see how much or how little each person’s ideal version is. Via Design You Trust:

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Everyone wants to change at least one thing about themselves. No matter how many cheesy songs are written about embracing your imperfections, we all still catch ourselves occasionally thinking about our ideal appearances where all our “flaws” are corrected.

Photographer Scott Chasserot was able to bring a few people’s ideal selves to life through his project “Original Ideal,” which was described as a combination of “portrait photography and neuroscience” on his website. Chasserot took simple and unadorned head shots of his volunteers, then by using an editing software, he made dozens of altered versions based on the “scientifically established canons of beauty.”

By presenting the edited photos to the volunteers while they wore EEG headsets, Chasserot was able to analyze their brain waves and identify which version they preferred the most based on positive neural reactions. The preferred photo was then labeled as their “ideal” appearance.

Learn more and checkout the project page.


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