We believe one reason recycling rates for e-waste are so low is that people do not recognize how valuable their electronics still are even if they don’t work. Through a collaboration with actress, activist and entrepreneur Nikki Reed, Dell hopes to bring greater visibility to the value within technology and encourage people to recycle responsibly. Nikki and Dell have a shared interest in sustainability and we are partnering with her latest venture, Bayou with Love, to create an upcycled jewelry collection made entirely from recycled gold recovered from Dell’s technology recycling programs.
Nikki co-founded Bayou with Love with Morgan Mogle to provide conscious products that consider the planet and those on it. Inspired by the Louisiana Bayou, all of their products are made in the US of sustainably sourced and recycled materials. The line made with the gold from technology is circular in nature and reflects the beautiful world in which we continuously reuse resources and strive for zero waste.