Interesting read from Design\Milk:
Ross spoke to us about what exactly makes this generation of Google consumer product still identifiably Google, but ever more accessible.
Google has established itself as an data technologies and app driven company, but it finally seems Google is focused on establishing its own identity in hardware. How would you characterize this newfound identity?
Human, optimistic, and bold. Google now has a fun element to it. Our optimism shows through with touches of colored buttons and little details we’ve added throughout to surprise. I think “bold” is also very much part of Google’s culture. We’re permitted moonshots, trying things and going for it.
What’s most noticeable now is a continuity that wasn’t apparent before, a visual and material language connecting the gap between technology and object.
I think as a design line we want to keep things simple, but tried to incorporate more than one material within every product. For example, the Pixel 2 phone can be partnered with some beautiful fabric cases.
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