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Nike on the Making of The 1 Reimagined

The Making of the 1 Reimagined Nike News native 1600

From NIKE:

1982 and 1985 are pivotal years for NIKE, Inc. These are the respective birth years of two of the most recognized shoe silhouettes in history, the Nike Air Force 1 and the Air Jordan 1. Almost instantly, each shoe transcended its intended court purpose; over subsequent decades, the two basketball shoes have inspired countless versions. Both have been canvases for artists (including Dave White and Mister Cartoon), fashion houses (from CdG to PSNY) and more. Through shifts in style and trend, both have also endured as footwear staples for people from all backgrounds.

With the latest effort against these iconic silhouettes, The 1 Reimagined, a discrete group of internal Nike designers rethink the Nike Air Force 1 and Air Jordan 1 for the first time. The 14 women behind the project represent distinct skill sets within Nike’s more than 1,000-strong design group. Among them are colorists and materials specialists, as well as men’s and women’s mainline footwear designers. The focus of their work was to establish five new articulations of both icons, unrestrained from concerns beyond pure design.

Here’s how it happened

Read more about the project from NIKE News



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