YouTube Creator Blog: My Five Priorities for Creators in 2018 – YouTube CEO Susan Wojcicki:
5. Investing More in Learning and Education
Learning and educational content drives over a billion views a day on YouTube. That is a remarkable statistic, and to me, it represents the incredible work our creators have done to help usher in a new way of learning. I’m passionate about education because it’s an area where YouTube can be transformative and really benefit the world. It can help people who don’t have the time, money, or access to take a class to still learn something new. And it can help transform learning from something we only invest in when we’re young to something that becomes a lifelong pursuit.
Personally, YouTube creators have helped me learn new things, from fixing appliances in my home, to raising chickens, to answering my kids’ questions about black holes or dark matter. And millions more turn to YouTube every day for job skills, from learning to use Excel to acing an interview.
The potential of our creators to enhance education and learning is incredible, so we’re going to do more to take advantage of the massive, modern-day video library that YouTube has become. That includes working with our educational creators to bring more of their content to the platform as well as expert organizations like Goodwill to provide and feature even more high-quality job skills videos on YouTube.
We are going to continue to be cautiously optimistic and hope this really happens.
In past YouTube promised that it was committed to showcasing and support women in STEM, learning, education, however – when Google/YouTube has presented to Adafruit numerous times, the pitch was consistently filled with PewDiePie & PewDiePie-like YouTube personalities for brands to sponsor (see previous post). We’ve heard YouTube is ‘committed to Women in Tech’ so many times from YouTube execs at events and in the news, we get excited, promises are made, then nothing (exec leaves group, program/effort canceled).
Back in March of 2016, YouTube committed to more ‘female-driven content’ and there was a “CNN interview with Ingrid Nilsen about getting more female-driven content on YouTube.” (The video has since been removed.)
This post is so we can check back next year and see what happened, or not.