How I picked our new machines (and what they mean for you!)

At the end of 2012, we got two very different pick and place machines, an SM421F from Samsung (which has since sold their electronics assembly equipment business to Hanwha) and an iineo from Europlacer. Both machines are very versatile, designed to place everything from the smallest components to large and tall parts, and we have run all of our products on both machines. I got both machines back then because each manufacturer made a compelling case, and I wanted to try both. The new machine we installed this month is another Europlacer machine. So… does that mean it’s better?

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Having more of this extremely flexible manufacturing capacity means we can keep churning out new prototypes quickly and then be able to manufacture the products at a globally competitive price. Over the coming months, we will be assessing our manufacturing costs and lowering prices on many of our popular products, and new products will have lower prices as soon as we introduce them.

Interested in equipment investment decisions and the impact they can have on pricing?

This insightful post from Pololu walks through a variety of considerations that went in to their recent manufacturing capacity increase, and highlights some of the key strategic tradeoffs that must be made.

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