Who would have guessed that Dolce & Gabbana’s drones will steal the show at Milan Fashion Week? Even Anna Wintour, Vogue’s editor-in-chief was impressed. Although it was an obvious pr stunt, in a way, experimenting with drones, I guess, was a rather odd nod towards the merger of fashion with technology. Also, Domenico Dolce and Stefano Gabbana managed to secure some serious column inches too.
Seated and ready to watch the show, attendees where first instructed to turn off the wi-fi on their phones, to prevent interference with the devices’ control systems. As the whispers intensified, probably because the show was running 45 mins later than scheduled, the first drone buzzed on stage carrying a $3,000+ D&G handbag. The remote-control drones hovered above the catwalk, wowing the attending guests, before the human models including Hailey Baldwin made an appearance on the runway.