How technology is represented in films has a long, unintentionally comical history in Hollywood. There are lists upon lists of examples that show a complete disregard for common logic in favor of trying to advance the story in a noticeable way. But creative minds at the technology design firm Perception don’t think that way.
For almost a decade, Perception has been Marvel Studio’s go-to team for creating title sequences and the technological interfaces and gadgets seen in films like Iron Man 2, Captain America: Civil War, and Thor: Ragnarok. Perception also serves as an innovation consultant for brands, helping Visa envision transactions of the future in advertisements, collaborating with IBM on its AI platform Watson, or prototyping the home entertainment of tomorrow for Comcast.