A collective of eight internet artists transformed the Jackson Pollock room in the New York City Museum of Modern Art into their own augmented reality gallery—without the museum’s permission.
The collective, which calls itself “MoMAR,” is making a statement against elitism and exclusivity in the art world with its group art installation Hello, we’re from the internet. The eight artists had their own works overlaid on top of seven Jackson Pollock paintings using augmented reality technology. By downloading their MoMAR app, anyone with a phone can see their work.
“Our main idea is to democratize open spaces,” Danjan Pita, one of the artists who goes by Damjanski told me. “The act of being open to the public is a little bit ironic because you still have an elite who is defining what is open to the public.”
Friday, the artists made their way up to the MoMA’s fifth floor two hours before closing. The museum, which was handing out free tickets at the time, was packed full of visitors. While most visitors stuffed in the Pollock room were there to see the American abstract impressionist’s original art, a handful of people were seen holding up their phones using the MoMAR app.