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Spike Jonze Directs and FKA twigs Stars in Welcome Home, Apple’s HomePod Newest Ad #ArtTuesday

From AdWeek:

The 48-year-old Oscar winner has directed a new four-minute short film for Apple’s HomePod speaker featuring yet another marquee collaborator—the English musician and dancer FKA twigs. The result is a stunning piece that’s charming, surreal, emotional, playful, theatrical and utterly compelling—one of the most remarkable ads of the year so far.

The film, titled “Welcome Home,” which rolled out at midnight ET tonight, is set to a new Anderson .Paak track called “‘Til It’s Over.” It was choreographed by Ryan Heffington, who also worked on Jonze’s “Changers” piece.

The piece beautifully conveys an emotional journey through movement (something with which Jonze clearly remains fascinated) and offers a wonderful visual metaphor for transforming one’s home—one’s physical abode, yes, but one’s headspace, really—though music. Tying things together, of course, is the product pitch—that this whole experience is delivered by the powerful HomePod speaker, curated by Apple Music, with an assist from Siri.

Read more from AdWeek and see more from Apple on YouTube


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