The exterior of the Victorian home that belongs to the fictional Selig family. Kate Russell, courtesy of Meow Wolf

TL;DR: I totally agree:

My brother and I weren’t sure what we were in line for. It was a Sunday morning in mid-October and we stood outside a former bowling alley, miles from the art galleries along Santa Fe’s Canyon Road.

The sun was hot, and the line moved slowly. Above us, in yellow, pink, blue, and green, the sign read ‘MEOW WOLF.’ What that meant—and what we were doing here—was still a mystery.

According to Caity Kennedy, one of Meow Wolf’s several art directors and co-founders, we were in an enviable position. She prefers people not know what they’re walking into. Early on, people would come up to Kennedy and say, “My friend told me to come here, but I have no idea what it is.” She would reply: “Well, you’re here, so how about I not tell you? Because I won’t be able to explain it anyway, and the less you know, the better.”

Later, the story teases,

It doesn’t take long to realize something is amiss.

Read more.

Don Kennell’s dog watches over Meow Wolf in Santa Fe. Kate Russell, courtesy Meow Wolf