Via Creative Boom:
Dsposal is an online hub connecting waste producers to licensed waste companies. Based in Manchester, they are on a mission to help tackle waste crime and promote waste as a valuable resource. To further convey the company’s core values and latest services, the team called upon Superfried’s Mark Richardson to develop a brand-led illustration.
Mark explains: “The client requested that the artwork include some kind of puzzle that could be navigated via the assistance of Dsposal. They had referenced a classic piece by MC Escher, Waterfall, featuring an infinite aqueduct. The continuous stream connected with their philosophy there is no such thing as throwing waste ‘away’, it goes somewhere. While the op-art style conveyed the puzzle element. This was particularly pleasing for me since Escher is my favourite artist.
“The isometric illusions within his work have obviously been referenced many times before. Consequently, to start building some potential distinction and ownership, I suggested that the structures be based on the distinctive form of the D within their brand marque.”