Brendan Eich hopes to redesign how advertising works on the internet. A new platform utilizes “Basic Attention Token” to assign value for user attention. Via Digital Trends:
Every targeted advertisement you see on your smartphone is likely bounced through a variety of ad exchange networks, buy- and sell-side servers, placement verification services, and data management platforms, before reaching your device. These data transfers do more than make pages load slower. They also eat into your data plan and drain your battery. It costs you a fraction of a cent per ad, but those fractions add up.
A report from the New York Times found that 50 percent of mobile data transferred during visits to popular news websites was a result of ads. Depending on the cost of your mobile data plan, that means you could be paying up to $23 per month just to see ads you never asked for.
Broadly speaking, Eich’s solution is an attempt to wipe the slate clean and put a better system in place, one where you aren’t assaulted with ads, and where the lion’s share of the money spent by advertisers doesn’t fall into the hands of middlemen.
The system is made up of two main parts, the first of which is a new browser called Brave. In Eich’s own words, Brave is “a privacy focused browser that puts users first and blocks third-party ads and trackers by default.” That means you receive not just a clean, ad-free, and fast browsing experience, but also that your privacy isn’t compromised by an onslaught of tracking bugs and cookies.
It’s true that you could achieve a similar result in Chrome or Firefox by installing a handful of extensions, but Brave does both ad blocking and tracker blocking simultaneously — and at all times — from the moment you fire it up. It also keeps nifty stats on the number of ads you’ve blocked over time, and how much time you’ve saved because of faster, tracker-free page loads.
Adafruit has had paid day off for voting for our team for years, if you need help getting that going for your organization, let us know – we can share how and why we did this as well as the good results. Here are some resources for voting by mail, voting in person, and some NY resources for our NY based teams as well. If there are additional resources to add, please let us know – adafruit.com/vote
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.