SparkFun’s Creative Technologist Melissa Felderman has an epic write-up on Ponoko’s blog for thinking through and designing objects for laser cutting. The blog introduces the 7 elements of graphic design: line, color, value, shape, texture, space, and form, then introduces 7 principles of design (balance, unity & harmony, hierarchy, scale & proportion, dominance & emphasis, similarity & contrast, and white space) to create a good primer for all makers to read when thinking about designing laser cut objects (and, obviously, for other modes of making as well).
If you are a designer or engineer selling the products you make, or using them to brand your business, you know it takes more than just an original idea or a unique product to be successful. In competitive marketplaces such as Etsy and Kickstarter, and in big trade shows, conferences and events, not only do your products need to be designed well, but you may also need strong branding, web presence and beautiful product photos in order to capture customers’ attention.
It may seem overwhelming at first, but fear not! This article will help you gain an understanding of basic graphic design and offer a set of practical design guidelines so you can laser cut with confidence.