IFTTT’s Latest Plan: Helping Legacy Companies Take On Tech Giants.
While IFTTT’s service is free to 14 million registered users, for the past two years the company has charged businesses to join the platform and list connections (or “applets”) inside their own apps. Now, IFTTT is raising $24 million to hire more people, including a larger sales team, as it tries to rope in larger firms that aren’t tech businesses at their core.
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