The optional Robotic Operating Buddy, or R.O.B., was part of a marketing plan to portray the NES’s technology as being novel and sophisticated when compared to previous game consoles, and to portray its position as being within reach of the better established toy market. While at first, the American public exhibited limited excitement for the console itself, peripherals such as the light gun and R.O.B. attracted extensive attention.
The Deluxe Set, retailing at US$179.99 (equivalent to $450 now) included R.O.B., a light gun called the NES Zapper, two controllers, and two Game Paks: Gyromite, and Duck Hunt. By 1988, industry observers stated that the NES’s popularity had grown so quickly that the market for Nintendo cartridges was larger than that for all home computer software. But, R.O.B. was left behind as NES became popular. Only a handful of games were ever coded to use its capabilities and those relied on CRT monitors.
Here at Adafruit, we love Nintendo and we love hacking. The new Adafruit Crickit board is made for controlling motorized items. We’re planning to revive some R.O.B.s with Crickit. Stay tuned for our progress updates as the eBay packages arrive!
Do you remember R.O.B and the NES? Post your thoughts in the comments!
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