The video highlights Frank R. Paul, the cover illustrator for Amazing Stories, the first magazine devoted to science fiction. His covers were brightly colored, with fantastic technologies, spaceships, and creatures. They helped define what a science fiction story looked like and attracted legions of fans to the genre with the promise of exciting stories.
For decades, science fiction appeared in magazines as short stories, but with the introduction of paperback novels, this tradition of bright covers continued, exploring “weirder and more avant-garde styles,” according to Puschak. As the genre grew in popularity, art directors began to elevate their styles by bringing on artists such as Franco Grignani, Richard Powers, and David Pelham, who translated the thematic content of the books into abstract art. Booklovers began to essentially create their own miniature art galleries of beautiful and abstract artwork.