Lateral Thinking with Withered Technology – Gunpei Yokoi #makerbusiness

Game & Watch

Gunpei Yokoi – Wikipedia.

Yokoi said, “The Nintendo way of adapting technology is not to look for the state of the art but to utilize mature technology that can be mass-produced cheaply.” He articulated his philosophy of “Lateral Thinking of Withered Technology” (枯れた技術の水平思考, “Kareta Gijutsu no Suihei Shikō”) (also translated as “Lateral Thinking with Seasoned Technology”) in the book Yokoi Gunpei Game House. “Withered technology” in this context refers to a mature technology which is cheap and well understood. “Lateral thinking” refers to finding radical new ways of using such technology. Yokoi held that toys and games do not necessarily require cutting edge technology; novel and fun gameplay are more important. In the interview he suggested that expensive cutting edge technology can get in the way of developing a new product.

This is an interesting read and approach, read more on the Wikipedia page & Game & Watch.


Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7:30pm ET! To join, head over to YouTube and check out the show’s live chat and our Discord!

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Join over 38,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org


New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — New Products 11/15/2024 Featuring Adafruit bq25185 USB / DC / Solar Charger with 3.3V Buck Board! (Video)

Python for Microcontrollers – Adafruit Daily — Python on Microcontrollers Newsletter: A New Arduino MicroPython Package Manager, How-Tos and Much More! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi

EYE on NPI – Adafruit Daily — EYE on NPI Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

Adafruit IoT Monthly — The 2024 Recap Issue!

Maker Business – Adafruit Daily — Apple to build another chip at TSMC Arizona

Electronics – Adafruit Daily — SMT Tip – Stop moving around!

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !


No Comments

No comments yet.

Sorry, the comment form is closed at this time.