A Look at that @Drake ‘Mechanical Puppet’ from @Sprite’s 2010 ‏’Spark’ Commercial | #puppets #drizzy #robot

AKA Make Robot Drake, Not Robot Enemy

I was delving a bit deeper into my own blog about an interview with Mike Elizalde from Spectral Motion, whose interview at v-e-n-u-e included this awesome shot:

Mechanical puppet of Drake from a Sprite commercial. Scott Millenbaugh and Jurgen Heimann of Spectral Motion are seen here making mechanical adjustments.

(Note the incredible dog / bear / animal head on the cabinet seen over Scott Millenbaugh’s right shoulder – what is that thing!?)

I was really curious about that… puppet / mech / animatronic / bot mannequin, and wanted to know more. The caption references a commercial for the lemon-lime flavored fizzy drink Sprite. But I haven’t had television since shortly after 9/11 – so a 2010-era commercial was way down on my list of anything I could recall or have a familiarity with seeing. So I looked it up:

Even having watched the commercial, you’d think everything was done in computer graphics – I certainly did. But, there was that picture above of a real-world “mechanical puppet.” I couldn’t reconcile the two, so I dove a little deeper!

The commercial is the product of agency Bartle Bogle Hegarty‘s NYC office, the puppet was created by Spectral Motion and then completed by Montreal’s The Workshop, who write,

The process included creating both 3D generated and live action and the seamless integration of the two. It began with a complete body scan of Drake. We then created a 3D model of him and cut him into the pieces we wanted to move. The model was then sent to the effects house and they created an animatronic puppet of Drake. On set we used a motion control camera and perfectly aligned Drake’s last position to match the robot clone of him. Using the same camera movements we shot the puppet exploding. In post, we regenerated the footage of Drake to align with the movement of the robotic puppet and created the 3D liquid simulation of the water moving through him.

Even the ‘splash’ effects were real-world (at least for reference, for the CG operators), as captured by numerous clips at reelfx.com:

I’m fascinated that so much work went into a 1-minute ad spot, and involved real-world film, animatronics and mechanical parts, photogrammetry, 3d-modeling, audio composition, and more. Also Drake has a new album out today, so this seems serendipitous!

Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards

Join Adafruit on Mastodon

Adafruit is on Mastodon, join in! adafruit.com/mastodon

Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Join over 36,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org

Maker Business — “Packaging” chips in the US

Wearables — Enclosures help fight body humidity in costumes

Electronics — Transformers: More than meets the eye!

Python for Microcontrollers — Python on Microcontrollers Newsletter: Silicon Labs introduces CircuitPython support, and more! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi

Adafruit IoT Monthly — Guardian Robot, Weather-wise Umbrella Stand, and more!

Microsoft MakeCode — MakeCode Thank You!

EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — #NewProds 7/19/23 Feat. Adafruit Matrix Portal S3 CircuitPython Powered Internet Display!

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !

No Comments

No comments yet.

Sorry, the comment form is closed at this time.