Maison Margiela’s Artisanal couture collection is designed for “neo-digital natives”

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Via DeZeen

John Galliano’s Artisanal AW 2018 women’s collection for Maison Margiela features layers of sorbet-coloured garments worn back to front and iPhones clamped to model’s calves.

Galliano, who has been creative director of avant-garde label Maison Margiela since October 2014, designed the collection for a “new tribe [of] neo-digital natives”.

The Artisanal Autumn/Winter 2018 women’s collection debuted on 4 July, during Paris Haute Couture fashion week.

According to Galliano, the collection was born from the idea of proposing “a new glamour”. This led to the concept of reverse dressing, or reverse swatching, inspired by the way we dress in haste and may put things on back to front.

Through volumes, layers, and various cuts in the fabric, Galliano takes Maison Margiela’s characteristic Décortiqué technique of reducing a garment to its core structure a step further, by cutting the image of one garment into another.

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