Sally McKay Examines the Affects of the Animated GIF #ArtTuesday
If you’ve got some time and have been looking for an article to chew on don’t miss this article from Art F City:
Both somewhat retro and somewhat activist, the animated GIF is appealing to many internet artists because it signifies an anti-corporate agenda as well as a kind of “truth to materials” commitment to technologies that are elegantly designed for democratic online use.
Since the early days of internet art, online artists have participated in challenging the museum and gallery hierarchies of off-line art systems.9 The vast majority of GIFs (as well as YouTube videos, Flash animations, RealAudio sound files and a host of other cultural digital formats) are used by creative producers who do not self-identify as artists. Animated GIFs are created, collected and displayed by everyone from Christian website designers,10 to antique technology buffs,11 to culture bloggers.12 For online artists, then, the use of the animated GIF also demonstrates a willingness to plunge into the vernacular of online production, blurring boundaries between art and non-art categories. Most analyses of animated GIFs discuss their signifying functions according to their specific contents and/or their historic, socio-political role in the culture of online production, but as noted above, their affective qualities are rarely, if ever, addressed.
The affective qualities of artists’ animated GIFs emerge in part from the context of their production. GIFs are designed to be viewed at home, in private, by people who are sitting at their computers. Yet at the same time these people are immersed in the hybrid, public/private environment of a personal computer connected to the collective public commons of the internet. The viewing distance — the space between the face and the monitor — is very tight. GIFS are simultaneously “in your face” and in your mind, their affects continuous with the immersive experience of daily internet use. However, just at Richard Dyer describes the songs in Hollywood musicals as “self-enclosed patterns”13 set apart from the narrative structure, animated GIFs — like casual online puzzle games with their addictive audio and visual rewards — provide brief moments of aesthetic affect, diversions that are set apart from the running narrative of the work day.
Adafruit has had paid day off for voting for our team for years, if you need help getting that going for your organization, let us know – we can share how and why we did this as well as the good results. Here are some resources for voting by mail, voting in person, and some NY resources for our NY based teams as well. If there are additional resources to add, please let us know – adafruit.com/vote
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.