Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging.
And even as today’s children are more digitally connected than ever before, the basic cardboard box still provides them with endless possibilities.
In its latest creative project, which debuted at Cannes Lions today, the Swedish company and its agency partners developed a new app that will help facilitate creative play by better empowering those kids to turn an old box into something completely new.
Meet the Ikea Toybox app. Wunderman global chief creative officer Daniel Bonner.
“Ikea truly understands the need and value of play in the home and we’re thrilled we were able to help them investigate new opportunities that promote more creative play amongst their consumers’ families. Ikea exists as a space for new ideas and we believe that the Ikea Toy Box project continues to fulfill that promise—opening up play to children of all ages.”
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