Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging.
And even as today’s children are more digitally connected than ever before, the basic cardboard box still provides them with endless possibilities.
In its latest creative project, which debuted at Cannes Lions today, the Swedish company and its agency partners developed a new app that will help facilitate creative play by better empowering those kids to turn an old box into something completely new.
Meet the Ikea Toybox app. Wunderman global chief creative officer Daniel Bonner.
“Ikea truly understands the need and value of play in the home and we’re thrilled we were able to help them investigate new opportunities that promote more creative play amongst their consumers’ families. Ikea exists as a space for new ideas and we believe that the Ikea Toy Box project continues to fulfill that promise—opening up play to children of all ages.”
Making in cardboard? Let us know what you’re doing in the comments below!
We are angry, frustrated, and in pain because of the violence and murder of Black people by the police because of racism. We are in the fight AGAINST RACISM. George Floyd was murdered, his life stolen. The Adafruit teams have specific actions we’ve done, are doing, and will do together as a company and culture. We are asking the Adafruit community to get involved and share what you are doing. The Adafruit teams will not settle for a hash tag, a Tweet, or an icon change. We will work on real change, and that requires real action and real work together. That is what we will do each day, each month, each year – we will hold ourselves accountable and publish our collective efforts, partnerships, activism, donations, openly and publicly. Our blog and social media platforms will be utilized in actionable ways. Join us and the anti-racist efforts working to end police brutality, reform the criminal justice system, and dismantle the many other forms of systemic racism at work in this country, read more @ adafruit.com/blacklivesmatter
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.